About Us

We are the bridge between ambitious Turkish brands and the world's most competitive retail market — the United States.

The New Order is a growth agency built for one purpose: taking your brand from Turkey to the shelves and screens of America. We don’t just open doors — we walk through them with you, managing everything from marketplace strategy and product positioning to warehousing, logistics, and customer operations.

Our team has spent years on the ground in the U.S., building the relationships and operational know-how that most brands spend years trying to figure out on their own. We bring that expertise directly to our partners, so they can focus on what they do best — building great products — while we handle the complexity of the American market.

From major digital marketplaces to iconic retailers like Macy’s, Nordstrom, Ulta Beauty, and Target, The New Order puts your brand exactly where your customers are. We manage your full B2C and B2B operations across North America, with a growing presence in the UK — providing end-to-end support in sales, marketing, warehousing, logistics, and customer service.

Our Founders

Oğuz Can Akçetin

FOUNDER

A Koç University Electrical & Electronics Engineering graduate, Oğuz Can spent 8 years in the United States immersed in the world of technology, entrepreneurship, and e-commerce. During that time, he developed an intimate understanding of the U.S. market — its consumer behavior, retail dynamics, and the invisible rules that separate brands that thrive from those that struggle.
Returning to Turkey, he channeled that knowledge into founding The New Order — a platform built to give Turkish brands a genuine shot at the American dream. Under his leadership, The New Order delivers end-to-end services in market strategy, product positioning, brand placement, and operational management.

Zişan Çolpan

CEO & CO-PARTNER

With over 25 years of experience spanning telecommunications, e-commerce, and logistics, Zişan brings the operational depth that turns market opportunity into sustainable business. Her career includes senior roles at Türk Telekom and Turkcell — where she led large-scale projects, built key client relationships, and consistently delivered growth and profitability.

Since 2019, Zişan has been based in the United States, where she has deepened her expertise in digital marketing and the trade corridor between Turkey and America — giving The New Order a permanent, on-the-ground presence in the market it serves.

At The New Order, Zişan oversees the operational engine: order and inventory management, import/export processes, team leadership, and digital integration. Her expertise in the U.S. logistics and e-commerce ecosystem makes her the force that keeps our partners’ operations running seamlessly across the Atlantic.