TNOlogBlogA New Era for Turkish Brands: Entering the U.S. Market Through Nordstrom Marketplace

A New Era for Turkish Brands: Entering the U.S. Market Through Nordstrom Marketplace

April 15, 2026
Blog
1 min read

Entering the U.S. market is not only about having the right product—it requires the right channel strategy. For brands aiming to position themselves in the premium segment, choosing the right platform is just as critical as product quality.

At The New Order, we help Turkish brands establish a strong and sustainable presence in the U.S. by bringing them onto Nordstrom Marketplace. Our goal is not simply to open a sales channel, but to position brands strategically and build long-term global value.

Why Nordstrom Marketplace?

Nordstrom Marketplace is one of the most strategic platforms for brands looking to enter the premium and luxury segment in the United States.

Key advantages:

  • Prestigious omnichannel structure: A powerful retail ecosystem where online and physical stores work seamlessly together
  • High purchasing power audience: A well-defined, premium customer base
  • Strong brand perception: Being present at Nordstrom significantly enhances brand credibility and value
  • High visibility: Well-positioned brands can achieve rapid recognition and growth

Being on Nordstrom Marketplace is not just about selling products—it is a strategic reference point that elevates a brand’s global positioning.

What We Do at The New Order

We manage the entire U.S. market entry process end-to-end, providing strategic support at every stage:

  • Market & category analysis
    We analyze the competitive landscape, pricing structures, and customer expectations in the U.S. market
  • Product selection & pricing strategy
    We curate the right collection and position it according to Nordstrom’s customer profile
  • Onboarding & operations management
    We handle marketplace integration, content creation, product uploads, and all operational processes
  • Sales & growth strategy
    We monitor post-launch performance and implement growth-focused strategies to scale sales

For us, the process is not just about getting brands onto a platform—it’s about building a sustainable growth structure.

Result: From Turkey to Global Success

When Turkey’s strong manufacturing capabilities meet the U.S. premium retail ecosystem, significant growth opportunities emerge.

We have successfully onboarded multiple Turkish brands onto Nordstrom Marketplace and continue to actively manage their positioning and growth in the U.S. market.

Our References

Some of the brands we have successfully brought to Nordstrom Marketplace include:

  • Gizia
  • Zsa Zsa Zsu
  • House of Silk
  • Moshiqa
  • Moeva

Each of these brands has achieved a strong market entry in the U.S. through the right channel strategy and strategic positioning, and continues to grow.

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